Features
- You will learn on how to execute and implement the digital strategy and plan.
- Successfully run the different digital campaigns for your business and generate traffic from it.
- Conversion rate will be high according to the the planning, strategy and tactics.
- Work as a lead manager in any organization.
Target audiences
- Experts
- Entrepreneur
- Working Professional
- Students
- Career changer
Master the necessary skills required to build a robust and long-term Digital marketing strategy for a smooth Digital Transformation.
This course is suitable for professionals who are at managerial position or business owners, who have a responsibility of building a long term Digital strategy for their respective organizations. You need to be familiar with the basic knowledge of how an organization functions and also basic marketing and strategic principles.
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Module 1
This module will introduce you to the importance of Digital Strategy for any organization, the problems and complexities of planning and managing digital strategy
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Module 2
This module will introduce you to various digital channels and the role it plays in Strategy and planning. Learn how to choose the right marketing channel suitable for your Business.
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Module 3
Learn the crucial aspects of planning and maintaining a budget around the allocated resources.
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Module 4
Digital Leadership will introduce you to the qualities and skills necessary to carry a smooth digital transformation and empower you to lead a management in the digital activities.
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Module 5
Create persona specific content, establishing thought leadership, setting up your content calendar, creating a multi-channel campaign, and essential content management tool.
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Module 6
This module will introduce you to the framework required to plan and build a digital strategy and how to bring all the business assets together.
